Pudgy Penguins, one of the top ten NFT collections by volume traded, has announced that the company has sold over one million plush toys through various retailers in a video posted to X. 

In the video, Luca Netz, the 10th-grade dropout and CEO of Pudgy Penguins who acquired the project the year after its launch, details the latest progress on the sales of Pudgy Penguins plush toys, stating that over one million have been sold in "just under a year." Netz also teases upcoming partnerships with other retailers, including a reorder from Walmart and orders from Target, Smiths, Hot Topic, and "speciality retailers in Asia and across the globe." 

"From a unit basis, that's my biggest consumer product success ever," said Netz. 

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Netz emphasized the project's success compared to others in the NFT space who may still be struggling with public interest in their projects. "I have a lot of respect for what other people are doing in the space, but a lot of that is predicated on future moments," Netz said. "This is happening now, in real time; the little guy was able to put this stuff in some of the world's biggest retailers." 

The enthusiasm around Pudgy Penguins' plush line, as well as the announcement of a developing metaverse, led the project to briefly overtake the Bored Ape Yacht Club in floor price earlier this year. The project plans on launching its Pudgy World alpha on the zkSync Era blockchain this year.