Reach the decision-makers shaping crypto and finance

The Block puts your brand in front of the people driving decisions in digital assets. Backed by eight years of trusted crypto journalism, we give your message real credibility and deliver lasting impressions with our industry-defining audience.

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Trusted by

About the block

The Block is trusted by top financial media and global institutions to deliver deep insight into world of the crypto.

Ranked in crypto media organic traffic

2M+

Average pageviews

2/3

Readers in enterprise, tech, or crypto finance sectors

2018

Established as a leading global brand in digital asset information

Working together

Partner with us to build your global legacy

From top financial media to global institutions, The Block is trusted by prominent figures and organizations to deliver deep insight into how crypto interacts with traditional finance, technology, governments, and markets.

Engage a Crypto-Native Community

Connect directly with an engaged, crypto-native audience across our social channels, trading community, and newsletter.

Establish Industry Authority

Position your brand as a trusted voice in crypto through thought leadership, expert bylines, podcast features, and interviews backed by The Block's editorial credibility.

Build Momentum at Key Milestones

Generate visibility and credibility at the moments that matter. A TGE, mainnet launch, or major campaign, amplified through one of crypto's most trusted media platforms.

Accelerate High-Quality User Acquisition

Reach builders, retail traders, and institutional decision-makers through data-backed campaigns on one of the world's most trusted crypto media platforms.

Outstanding metrics

Global audience & reach

Our audience is engaged, influential, and primed to act on insights that shape the industry. We value quality over scale and lead with who reads, not just how many.

Geographic distribution

Americas50%

Asia25%

Europe25%

Reader demographics

Decision-makers72%

Ages 25–4468%

Enterprise / Tech62%

Finance / VC45%

Protocol / DeFi38%

1M+

Monthly unique visitors across platform

700K+

Social following including top crypto personas

400K+

Newsletter subscribers across 8 editions

30%

Of readers have a crypto wallet installed

Our platforms

More ways to reach your audience

Extend your brand presence through The Block's premium platforms for institutional research and crypto talent development.

Media

The Block Media

With podcast shows, exclusive livestreams, and sponsored shows, The Block Media spans various formats to get your message across a global audience.

Learn more about The Block Media

7M+

Monthly social impressions on X

600k+

all-time livestream views on X

720+

Podcast episodes

850+

youtube video shows & resources

The Starting Block: Traveling Live Desk

The Block's daily flagship show, bringing audiences breaking news, market context and the conversations that set the agenda. A disciplined 45-minute live broadcast every weekday morning, powered by The Block's newsroom and research team.

600k+

all-time livestream views on X

25k+

Estimated daily viewers

Live interviews with your headline speakers

Take our show on the road

Enterprise

Campus by The Block

Campus helps onboard and grow teams with expert-built learning paths, so each team stays credible, capable, and ahead of the curve.

Learn more about Campus

144

crypto lessons and resources

16+

crypto course subjects

17+

hours of learning

custom courses tailored to your team's educational needs

Institutional

The Block Pro

The Block Pro helps users make informed decisions, ensuring quick and knowledgeable navigation of market trends, regulatory changes, and technological advancements.

Learn more about The Block Pro

14k+

crypto venture deals, global & U.S. state regulatory data

2.5k+

in-depth PRO research articles

700+

crypto charts available

custom data requests available to meet your team's needs