Fox Corporation onboards TIME as first publishing partner on Polygon-based Verify Protocol
Quick Take
- Fox Corporation has announced TIME as its first external publishing partner on its Polygon-based Verify Protocol.
- Verify Protocol also plans to transition from the Polygon PoS network to a dedicated ZK-powered blockchain.
Fox Corporation, the media firm behind Fox News, Fox Sports and Fox Entertainment, has onboarded media brand TIME as its first external publishing partner on its Polygon-based Verify Protocol.
TIME will use the blockchain-based media platform as part of its content licensing and verification strategy, according to a statement shared with The Block.
Fox collaborated with Polygon Labs to launch the open-source Verify Protocol on the Polygon Proof-of-Stake (PoS) network in January. It is designed to cryptographically sign media content on the blockchain, allowing it to be independently verified by users as originating from a trusted publisher.
Verify Protocol also seeks to establish content licensing deals with AI firms covering how media companies’ intellectual property is used and introduces potential new commercial opportunities by using smart contracts to grant access to content programmatically.
“TIME is proud to join FOX’s Verify as an authenticated source of fact-based journalism at a time when access to trusted information is more important than ever,” TIME COO Mark Howard said.
Transitioning from Polygon to a dedicated ZK-powered blockchain
While the current Verify beta is built on the Polygon PoS network, Fox Corporation said it is working with Rollup-as-a-Service platform Gelato to transition to an independent zero-knowledge blockchain on Ethereum using Polygon's chain development kit (CDK), dedicated to content verification.
“This advanced technology empowers developers to create projects that transparently prove authenticity, enabling faster, easier, and more affordable interactions,” the firm said.
Fox Corporation claims more than 300,000 pieces of content from Fox Sports, Fox News, Fox Business and Fox television stations have been signed to the Verify content graph, including articles and images.
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